Saturday, July 12, 2014

Mittelstand

A question on Quora asks, "What does Germany do right?" Apparently, a lot. One example is the high quality of German products and the excellent service provided by the makers of those products. Case in point: A watch purchased in Germany in 1937 is taken back to the shop for repair around 1980, and they fix it "under warranty."

Businesses that hold reputability and reliability in such high regard are called Mittelstand, "small and medium-sized enterprises in German-speaking countries," many of which "focus on innovative and high-value manufactured products." 

We here at Millennium General Assembly (and by "we" I mean "I") recognize aspects of my own business plan (and by "business plan" I mean "general policies") in these tenets. I use mostly old, antique and vintage, parts to make my stuff, but I strive to make it as lasting and strong as possible, and I offer free adjustments and repairs for the life of the jewelry.

And now I want to go buy German appliances.

My stuff, you can buy here.

No comments:

Post a Comment